Project description

The key idea was to convey the brand's philosophy through space. It is based on minimalism, clean silhouettes, and the dominance of black. The showroom interior was intended to be an extension of the company's visual code, preserving its character while also developing its own distinct identity.

In search of a balance between functionality and expressiveness, we abandoned the classic perimeter wall arrangement and created a central composition—an arch—that serves as the space's axis of attraction. It creates a subtle illusion of transcending reality: reflected in mirrors, the arch blurs boundaries and creates a mirage effect.

Everything in the project is subordinated to rhythm and contrast—black and white, matte and reflective, solid and transparent. Accessory boxes are organized in a precise order, simultaneously serving as functional display cases and art objects. The materials—glass, metal, and textile—echo the brand's philosophy, emphasizing its understated aesthetic and attention to detail.

  • BATNORTON II
  • BATNORTON II

1st floor plan

1st floor plan
Explication of the plan


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