Territory Renovation ECHO

ECHO

Territory Renovation
by ZROBIM architects
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Industrial
Dialogue

ECHO is a renovation project transforming an industrial site into a modern cultural quarter with developed infrastructure, leisure zones, and commercial spaces adaptable for various purposes and needs.

  • Location: Minsk, Belarus
  • Area: 1,16 ha
  • Year: 2024
Unified Design Code
Recreational Infrastructure
Commercial Infrastructure
ECHO

Renovation Concept of the Territory at the «Luch» Factory

The project is based on the idea of merging history and modernity through functional zoning and careful preservation of the existing environment. Special attention is given to retaining greenery and emphasizing the site’s uniqueness by creatively reinterpreting its industrial past.

Концепция 1

ECHO Концепция 1

Концепция 2

ECHO Концепция 2

Концепция 3

ECHO Концепция 3

Концепция 4

ECHO Концепция 4
ECHO

Territory Analysis

Most industrial renovation projects in the city are concentrated closer to the center. Our site is located slightly further out — and this very fact becomes its advantage. Thanks to its location, it can attract not only residents of central districts but also those from the city’s periphery, while remaining in immediate proximity to prestigious residential quarters.

At the same time, the territory maintains excellent transport accessibility: it is situated on one of the city’s key thoroughfares — Independence Avenue — ensuring convenient connectivity for both motorists and public transport users.

ECHO

Legend

 
Residential Development
 
Industrial and Utility Facilities
 
Educational Institutions
 
Public Facilities
 
VOGUE Residential Complex
 
Proposed Development Area

Our goal was to create the most diverse functional program possible, ensuring a broad audience — thereby increasing foot traffic and, consequently, enhancing the space’s appeal to potential tenants.

ECHO

Spatial Zoning

The zoning accounts for client needs, architectural vision, and city residents’ interests — ensuring comfort and a variety of usage scenarios across seasons. This approach enabled the creation of a balanced space where industrial heritage harmoniously coexists with the modern urban rhythm.

Itemization

  1. Event Square
  2. Green Plaza
  3. Amphitheater
  4. Quiet Zone with Modular Seating
  5. Streetball Court
  6. «Veterok» Food Kiosk
  7. Children’s Playground
  8. Entrance Zones

1. Event Venue

A space with the potential to accommodate modular pavilions, installations, or events in an open area.

2. Green Area

A space consisting of a lawn, existing trees, a prefabricated parklet, and hardscape elements.

3. Amphitheater

A stage with the potential to accommodate a projector screen and an open amphitheater.

4. Quiet Zone with Modular Seating

5. Streetball Court

A concrete court with a streetball hoop, bleachers, and a shaded green area.

6. Veterok Gastro Point

Brick building with the facade finished with discarded alarm clock cases.

7. Children's Playground

Wooden structures forming play elements located in a large sandbox.

8. Entrance Areas

Several entrance areas with bike racks, art objects, and light installations to mark the entrances at night.

Based on preliminary analysis of the complex’s internal and external spaces, we developed an optimal functional layout for the renovated «Luch» factory buildings and adjacent areas.

Functional Zoning
Floor 1

The first floor is a dynamic space combining a market, sports zones, production and technical areas, service and individual practitioner units, an event hall, and a food court — the very rhythm-setting core of the entire complex.


Legend

 
Market
 
Food & Beverage / Bar
 
Event Hall
 
Services + Private Practitioners
 
Technical Zone
 
Order Pickup Points
 
Production Area
 
Sports Zone

Functional Zoning
Floor 2

The second floor is the hub of life and social interaction: sports and services coexist here with a food court, coworking space, and event hall — a space of energy, ideas, and new connections.


Legend

 
Food & Beverage / Bar
 
Event Hall
 
Coworking Space
 
Services + Private Practitioners
 
Sports Zone

Functional Zoning
Floor 3

The third floor is dedicated to a spacious sports area, thoughtfully zoned for training, recovery, and relaxation.


Legend

 
Sports Zone
ECHO

Modular Pavilions

We designed a modular, transformable space capable of evolving over time — shifting scenarios from fair to art installation.

«Exhibition Space» Scenario

 

«Fair» Scenario

«Art Installation» Scenario

 

Winter Usage Scenario

ECHO

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